Why businesses should not ignore video marketing

Tuesday, May 26th, 2015

Video Marketing

In the modern business world, video streaming and sharing have made it possible for anyone to reach a global audience in seconds. Done correctly Video Marketing is a highly effective & proven means of engaging with potential customers the world over. Increasingly improving production methods have now made video marketing affordable, attention-grabbing, and best of all within financial reach of businesses of all sizes.

Video marketing is all about unlocking the true potential of a business. The most important factor to consider is that the content needs to be memorable, eye-catching and effective. Paying close attention to the content will prevent a target audience from moving on before the message has been put across. emarketer.com made a number of observations in 2013 that marketers simply cannot afford to ignore, and these included the following:

• 93% of marketers used video for online marketing.
• More than 50% of worldwide marketers felt that video was the form of marketing media with the best return on investment.
• One in four marketers used video in their email campaigns.

These facts make it abundantly clear that video is the way forward for businesses. It is vital for getting a marketing message seen by as many people as possible, and as a result all marketers must get a plan in place to develop their own video content.

Unfortunately, it isn’t always quite as straightforward as simply making a video and getting it uploaded online. The same studies by emarketer.com showed that there was one major stumbling block for businesses that desired to have an online video presence – 43% of those surveyed said that while they wanted to promote themselves through this medium, they couldn’t do so due to a lack of available content.

If the success of video for online marketing needs explaining further, there is a simple statistic that was made popular by the Harvard Business Review. According to their research, people remember 20% of what they hear and 30% of what they see. However, by ‘hearing’ and ‘seeing’ the same content at the same time, it is likely that the audience will retain 70% of the information that is being communicated – this fits in perfectly with the very nature of video. The power of the human brain to process and retain information should never be underestimated. We can process multimedia-rich content 60,000 times faster than plain text, and this is another reason why businesses should ignore video marketing at their peril! (3M Corporation / Nabisco)

Studies and statistics are all very well, but businesses must consider what video is truly capable of. Software products can be showcased with screenshots and walkthroughs, and physical items can be demonstrated to show off their best qualities in real time. This live action can be combined with brief text labels to really leave an impression upon the viewer, and catchy onscreen graphics and an appropriate soundtrack apply the finishing touches to create a polished and effective advertisement. Each piece of content can be filmed and published to suit the client base of any business, and it can be as formal or friendly as the product that it represents – it is then visible on millions of devices within seconds.



I hope you found that useful and that I have at least scratched the surface of video marketing. If you have any questions then please feel free to get in touch with me.


Email me: alex@robotcamelfilms.uk

Call me: +44 7595 267 152


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